The problem
Parents across MENA want children prepared for an AI economy, but school computer classes teach memorization, not problem-solving, and private courses vary wildly in quality.
How it works
Founded in Cairo in 2015 by engineers Hossam Hosny and Ahmed Khallaf, 3C Coding School built a structured youth curriculum spanning coding, AI, machine learning, software development, data science, game development and cybersecurity. Courses run through physical branches, school partnerships, holiday camps and online programs. The company is now building an AI-powered learning platform that analyses learning patterns and progress, helping instructors track performance and adjust course content to each student’s pace — infrastructure designed to support millions of students across markets.
Pain points
School IT classes reward memorisation while parents cannot judge the quality of private alternatives; youth teaching is high-touch and instructor-dependent, so every new branch or market replays the hiring and standardisation problem; and Saudi expansion demands localised programs plus local partners.
Business model
Tuition fees on courses delivered across branches, schools, camps and online — a base of 120,000+ students and 230% revenue growth funding the Saudi push and the AI platform build-out.
Challenges
Youth education is high-touch and instructor-dependent; expanding into Saudi Arabia tests hiring, curriculum localization and unit economics; and the promised AI-personalized platform must adapt to each student’s pace without replacing teachers.
Funding
- Raised: $3M seed led by MRG Economic Group with Amr Saad and angels (WeeTracker, Disrupt Africa, 2–3 September 2026).
- Valuation: MISSING.
Latest — September 2026
In early September 2026 3C closed its $3M seed round led by MRG Economic Group with participation from Amr Saad and strategic angels, earmarked for Saudi Arabia — its first major regional market — and for the AI learning platform. The company reported 120,000+ students reached and 230% revenue growth, and plans localised programs with Kingdom partners.