The problem
Buying electronics, home appliances or fashion in Iran means choosing between dozens of online stores with no common price tag — shoppers either overpaid at the first store they found or burned hours cross-checking prices and seller reputations manually.
How it works
Emalls is a comprehensive price-and-product comparison service: it collects listings from Iranian online retailers into one catalogue organised by category. Shoppers search or browse, compare competing prices side by side, consult user reviews and ratings, then click through to the seller to complete the purchase — “check Emalls before every buy” is the site’s own tagline.
Pain points
Hidden price dispersion, manual multi-store comparison fatigue, and the risk of buying from an unknown seller without independent reviews.
Business model
Comparison-shopping economics: free discovery and research for shoppers; value captured on the retailer side via listing traffic and referrals from purchase-ready buyers.
Challenges
An older brand fighting a larger rival in Torob for both audience and seller coverage, the grind of keeping aggregated prices accurate, and the platform risk of marketplaces (notably Digikala) keeping shoppers inside their own apps.
Funding
No publicly citable funding rounds found; funding fields omitted rather than guessed.