The problem
An Iranian planning a trip faces a split market: one seller for the flight, another for the hotel, a third for the train, plus separate visa and insurance errands — because the global booking platforms that unify all of this elsewhere do not serve Iran.
How it works
Established in Tehran in 2016 as a knowledge-based company, FlyToday runs flytoday.ir with a companion mobile app covering domestic and international flights from 900 airlines, 1.5 million hotels, train tickets, tours, visa services, CIP services and travel insurance. Behind the consumer storefront it operates as a B2B and B2C consolidator, giving tour operators, travel agents, corporates and hotels travel-technology services on the same infrastructure.
Pain points
No global OTAs in the market, fare comparison across hundreds of carriers, hotel choice without Booking.com-style aggregators, and visa plus insurance paperwork attached to almost every outbound trip.
Business model
Commission on every flight, hotel and ancillary booking, layered with B2B consolidation and travel-technology fees from operators, agents and corporate travel buyers.
Challenges
Inventory depends on direct carrier and hotel relationships rather than global distribution feeds, international fares reprice with rial swings, and the domestic OTA race — led by Alibaba.ir — forces constant product investment from a team of about 130.
Funding
- No public funding data available; the company is presented as an operating, revenue-generating travel business rather than a venture-backed startup.
Latest — Nov 2023
On 14 November 2023 MeritLine profiled FlyToday’s full-stack offering — flight booking across all of Iran’s domestic routes plus international carriers, diverse hotel reservations, digital train ticketing, travel insurance, travel guides and customer support — as the platform reshaping how Iranians plan trips.