The problem
Millions of Lebanese and Iraqi neighborhood businesses had no way to sell online, and when COVID lockdowns and Lebanon’s economic shocks kept customers home, those merchants simply lost their livelihoods.
How it works
Toters began as food delivery and grew into a superapp: one app for restaurant orders, grocery drop-offs, courier errands, and payment services. Its courier network picks up from digitized partner shops across 10 cities in Lebanon and Iraq, where it has operated since 2019.
Pain points
Offline-only small merchants, customers cut off during crises, cash-dominated transactions, and young couriers with few formal earning options.
Business model
Partner commissions and delivery fees across food, grocery, and retail, with courier and financial-transaction services monetizing the same fleet and user base.
Challenges
Unit economics on subsidized delivery, Lebanese fuel and currency swings, city-by-city courier recruitment in Iraq against funded local rivals like Alsaree3 and Baly, and international incumbents re-entering if stability returns.
Funding
- Raised an $18M Series B in June 2022 led by the IFC with March Holding and returning investor B&Y Ventures to scale Lebanon operations and expand across Iraq (Wamda).
- IFC framed the round as digital-economy infrastructure: couriers as micro-entrepreneurs and SMEs digitized onto one platform (Wamda).
Latest — Apr 2026
On 7 April 2026 Endeavor named Toters among seven Outliers that became regional giants, noting it is now part of daily life in 10 Lebanese and Iraqi cities and has consistently qualified as an Outlier — ranking among Lebanon’s top five delivery apps — since its 2022 Series B (Endeavor).